About Me

A Copywriter With Sales and Marketing Experience

Hi, I’m Diana. I’m a Calgary-based copywriter and communications consultant. I help small businesses, primarily those connected to the real estate industry, connect with their customers. To get away from my desk from time-to-time I am also a seasoned event planner.

I have enjoyed an eclectic 25+ year career that has provided a variety of experiences from politics to real estate. From public relations and advertising to marketing and sales. It’s that generalist mix, having worked in both account service and creative at agencies, as well as in the corporate world, that serves me well now that I have dedicated my work to the role I love most, copywriting.

Why copywriting for small business?

After years of speaking to small business owners and exploring the internet for services myself, I realized there was a need for copywriters for entrepreneurs, start-ups, and small businesses. They don’t have the budget to hire an agency but need intelligent content that connects with their customers. We use our smartphones and digital devices to look for businesses now, not the telephone book, and those companies need to compete in this digital world. I knew my writing experience could help.

According to Google research, your website has only 6 seconds to get a readers attention. Whether you are a real estate agent, home inspector or plumber it’s critical that your website is offering the information readers are looking for. Prospects don’t want to wade through copy, they want answers. Quickly. As a copywriter, I create the content prospects are looking for and optimize clients websites so their content will be found.

Most recently I received a Certificate in Digital Communications from Mount Royal University. I wanted to better serve my clients with expertise in web writing and design, social media curation, and web analytics.

If you’ve been sitting at your desk trying to think of new ways to attract more business or your Google analytics is showing you that no one is reading your website, I can help. When it comes to getting out your message, I can refine your content from uh? to Aha!

There is more to life than writing

I have organized awesome events too. After all, brands need to meet customers face-to-face now and then. I’ve run corporate gala’s, grand openings, product launches, golf tournaments, political campaigns and because I’m Calgary based, Stampede barbecues.

If you’ve compared your marketing material to your competitors and found there is something lacking, why wait? Contact me and I’ll create content that will convert leads into customers.

p.s. Check my services page for more detail on the expertise offered.

Thank you for rewriting our Facebook page. This is awesome, and much improved over the earlier version. Your FB messages are helping too. We’re getting new likes all the time now. – Gift-It.com

Client list:


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