Website Copywriting

The Value of Clear Website Content

While the most important work you do is face-to-face with your clients, your website is a critical asset to your business. Over 80% of business searches start online. The prospects are looking for a plumber to fix that broken pipe, the contractor to repair their rotted deck and mortgage broker to see if they can afford to see that home they passed on the way home from work.  When they check your website what do they see?

Remember, it’s all about them and not you!

If someone visits your site for the first time, will they want to stay? According to Google, you have 6 seconds to convince them. Readers come to your site looking for information. Rarely will it be to learn more about you. More than likely it will be to learn more about the home you have listed or details on your backyard landscaping services. Is it easy to find? Are the pictures professional? Is the service or product description enticing enough to make them want to call for more information?

The readers often have questions or concerns. While they are visiting you want to make it clear that your site is a helpful information source, answering most of their concerns and demonstrating that you are the contractor they can trust to walk them through the process with confidence, keeping their best interests top of mind.

You want to ensure your Home Page quickly guides the reader through your site, your About Us describes the skills you offer, and your Blog offers content they will want to share with their friends.

There is strategy involved to spark that interest. Natural keywords that are used in searches need to be woven into your content to attract more visitors. This is vital for search engine optimisation (SEO). I can work with you to compose short, attention-grabbing paragraphs incorporating those keywords, which will help to raise the possibility of your site being found organically.

If you’ve looked at your site and know there is room for improvement or your Google analytics is telling you that visitors are leaving as soon as they arrive, contact me and we can start planning an upgrade.

Website writing (Content only): Pricing starts at $325 for a single page. (Website design extra)

Website includes:

  • Home page
  • About us page
  • Blog page
  • Services page
  • Testimonials page
  • Contact page

One page Website Content Package

$325

Includes:

Questionnaire to learn more about you and your business

20-30 min telephone interview

1 page written content to engage your readers

Home Page, About Us Page or Service Page

1 round of revisions

Delivery of final copy in Word format

3 page Website Content Package

$795

Includes:

Questionnaire to learn more about you and your business

30-60 min telephone interview

3 pages of written content to engage your readers

Home Page, About Us Page or Services Page

2 rounds of revisions for each page

Delivery of final copy in Word format

5 page Website Content Package

$995

Includes:

Questionnaire to learn more about you and your business

30-60 min telephone interview

5 pages of written content to engage your readers

Home Page, About Us Page plus 3 other required pages (Services, Contact, Testimonials)

2 rounds of revisions for each page

Delivery of final copy in Word format

Available add-ons:
  • Additional pages ($295 per page)
  • Company profile (Single page $325)
  • Email Autoresponder ($150 – $300 per letter)
  • Community Profiles ($150 per community)
  • Website Design (using real estate templates, starting at $1,500+)
  • Social Media Content (+$300 per post)
  • Blog Page Template (+$150)
  • Social Media Branded Templates (+$150 per platform)

What are you waiting for? Let’s get writing!